In the world of retailing, few items are as recognizable as the turquoise Tiffany box wrapped in a white satin bow. And — not coincidentally — even fewer American companies have enjoyed close to two centuries worth of growth and appeal as this venerable New York institution.

Tiffany has survived and prospered because its management always welcomed new talent, trends and marketing techniques. While the competition remained change resistant, Tiffany & Co managed to retain an aura of quality and elegance while embracing the evolving tastes of its customers.

Portland Business Journal: Winning at Work