The haute couture is no longer just about handmade clothing that costs upwards of $20,000 a piece. Nowadays, with the $217 billion luxury market growing at 10% a year and millionaires being minted every minute in emerging markets like China and Russia, Paris’s Place Vendome has become a veritable shopping mall for the big spenders who are in town for the shows this week.

Fine jewelers like Van Cleef & Arpels, Chanel, and Boucheron are seizing the high luxury moment, showing collections of unique often over-the-top pieces.

TIME