Stella McCartney has joined the PETA organization as a co-host to the first world virtual protest against fur, on the 3D “continent” Second Life, created on the internet. The celebrations and picnic in the exterior will be held for a week, and starts on July 12th, on that “island”.

Visitors to the site will have an opportunity to donate money to PETA, and will also accept bags with slogans against the use of fur on fashion accessories, with the aim to spread the message amongst the seven million inhabitants of the imaginary Second Life.

Javno - Lifestyle