Celebrity smells have become all the rage in the $60 billion global fragrance market. Britney Spears, Paris Hilton, Beyoncé, Jessica Simpson, JLo, Celine Dion, Shania Twain, Sarah Jessica Parker and Elizabeth Taylor are among the women who have ventured into the fragrance business.

While some celebrities help pick ingredients or design the bottle, others just slap their name on a smell and pass it along to the consumer. Why are perfume companies so eager to slap a picture of Beyoncé on their bottles? Because it’s a smart strategy.

The Smell of Success: Celebrity Fragrances