Strolling the cobbled streets of Grasse — past cafes, the Notre Dame du Puy cathedral and the 12th-century bishop’s palace — a visitor would find it hard to imagine that the medieval Provençal town is associated with a billion-dollar perfume industry.

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Celebrity smells have become all the rage in the $60 billion global fragrance market. Britney Spears, Paris Hilton, Beyoncé, Jessica Simpson, JLo, Celine Dion, Shania Twain, Sarah Jessica Parker and Elizabeth Taylor are among the women who have ventured into the fragrance business.

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Giorgio Armani Beauty, a division of L’Oreal USA, won two FiFi’s at the 35th Annual American FiFi Awards. The FiFi Awards are designed to honor the extraordinary creativity of the international fragrance industry in America.

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Revelations Perfume and Cosmetics have entered into an agreement to develop and market 3121, a fragrance collection for the musician Prince. 3121 is a white floral scent that opens with a refreshing sparkle of crisp bergamot, jasmine and gardenia. Orange flower and muguet intertwine with tuberose and ylang ylang, evolving into notes of patchouli and creamy sandalwood. Cedarwood and musks complement the scent.

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Avon Products, Inc. today announced a collaboration with French couture fashion designer Christian Lacroix and with Interparfums, its worldwide fragrance licensee, to create two signature fragrances, Christian Lacroix Rouge (for women) and Christian Lacroix Noir (for men), bringing Avon consumers worldwide the opportunity to experience Christian Lacroix through a fragrance that reflects the designer’s originality, creativity, sophistication and elegance.

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Record levels of synthetic fragrances from everyday cleaning, deodorising and beauty products have been found in the breast milk of American women.

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You’ll hear a lot of fashion insiders talk about exclusivity and niche audiences, but not Coach’s Reed Krakoff. In launching Coach’s new fragrance - the brand’s first - Krakoff wanted to make something that could be all things to all people: worn on weekends, but also evenings; bright but romantic; aspirational yet approachable.

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Another celebrity has entered the celebrity fragrance arena with a line of scents specifically for the female market. British singer Sir Cliff Richard’s three new fragrances were said to be inspired by his hit songs, Devil Woman, Dream Maker and Miss You Nights. The scents are also named using the song titles, such as Devil Woman Eau de Parfum.

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Rome — It’s a rare chance to smell the scent of ancient history, thanks to an exhibit in Rome featuring fragrances from the world’s oldest known perfume factory.

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It’s a rare chance to smell the scent of ancient history - typically a mix of natural spices and olive oil - but now it’s possible, thanks to an exhibit in Rome featuring fragrances from the world’s oldest-known perfume factory.

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