Midnight Poison by Christian Dior is the fifth perfume in the Poison collection since 1985. It comes after Poison (1985), Tendre Poison (1994), Hypnotic Poison (1998), and Pure Poison (2004). It was one of the most prestigious launches of 2007 as if in an attempt to recapture the glamor of the golden age of perfumery — modeled after the golden age of Hollywood — a reminder of the era of mega launches such as those of the original Poison or Opium or Trésor when such means were deployed that a perfume could become the center of attention for an enduring period.

The campaign seems to have been mostly visual as articles on the perfume are not that numerous. Actress Eva Green was enlisted and director Wang Kar-Wai shot one of the most luxurious and romantic advertisements of last year (check the French version) in a year that was not lacking in them (Chanel Coco Mademoiselle, Guerlain L’Instant Magic, the ad). Like for Coco Mademoiselle, it is a storied advertising campaign, mostly visually, re-interpreting the story of Cinderella who now swings from the roof of the opéra Garnier in Paris at the stroke of midnight………

Midnight Poison by Christian Dior

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