Amore. Italian for love. A word crooned by Dean Martin and cooed by romantics. “You say amore anywhere in the world and people know what it means,” Robert Amore said. A little more than a year ago, Amore was sitting in Italy considering his surname.

A person should take advantage of a name like that, he thought. It should be attached to a product of some sort. Then an idea suddenly came to him. If he were a cartoon character, a light bulb would have appeared above his head. His last name, he decided, should be a cologne.

Times Union - Albany NY