Thu 9 Nov 2006
Pure White Linen carries on that tradition of transporting us to a perfect, sunny spring day— one that is exquisitely beautiful and stunningly tranquil. But it was designed to remind us that we can live in those perfect moments all year round. “We wanted to create a fragrance that reflected what casualness and luxury means today,” says Aerin Lauder, senior vice president Global Creative Directions, Este-e Lauder. To that end, Pure White Linen embodies the spirit and inspiration for the classic brand but it is a thoroughly modern interpretation.