You’ll hear a lot of fashion insiders talk about exclusivity and niche audiences, but not Coach’s Reed Krakoff. In launching Coach’s new fragrance - the brand’s first - Krakoff wanted to make something that could be all things to all people: worn on weekends, but also evenings; bright but romantic; aspirational yet approachable.

“We wanted it to be accessible and very multifaceted, the way Coach is,” Krakoff said during an interview in his black-and-white office that’s decorated with the occasional piece of fine art and many more books about art.

Naperville Sun