Approximately 75% of women are wearing the wrong size bra. While this figure may seam outstanding, it becomes plausible when you consider the complexity of each women’s shape and the variations in bra shape from style to style and manufacturer to manufacturer.

Furthermore, provided the continuing change in a woman’s shape due to water retention, dieting, exercise and the natural aging process, a bra that once fit properly will likely continue being worn beyond its proper fit. A properly fitted bra is comfortable to wear and, ultimately, will feel as if you are not wearing a bra. A woman should visit her favorite lingerie store at least twice a year and, ideally, each quarter to ensure her bra fits properly.

The Fashionable Housewife