Italian fashion house Maxmara is launching a bridal wear range. The new collection will feature 20 to 30 different styles in a range of three colours- white, ivory and pink.

Customers can choose from different styles including empire waist dresses, halter necks in luxurious chiffon, taffeta and duchesse satin.

The collection will be complimented by veils, stoles, costume jewellery and footwear, all of which are produced in-house. Maxmara will launch the range for a trial run later this month in 50 stores in France, Italy, Germany and Greece.

A spokesman for the company told fashion united:” We are responding to a specific request by our customers. The company prides itself on offering its clients options for every occasion. ”

“Bridal wear was still a big gap.”

Maxmara launches bridal wear line